🧹Spring clean your Hype 🧼
How to use your Hype Yourself subscription and setting some hype intentions
Hiya 🌊,
How are we all doing?
Since moving to France, I’ve become more aware of seasonal changes. Fruit and veg aren’t available all year round in the same way as in London. And with no street lights, I notice a full moon like this weekend because you can see outside at night.
April always feels like a new beginning to me. Maybe it's because it’s the end of my tax year, so I’m resetting all my folders and finances for the next financial year, or because it's the first day of Spring. It feels like a good time to reset my Hype Yourself room.
Today’s post reminds you of what you can get from being a member and the best way to navigate the resources if you are catching up. I also wanted to set some intentions for us for the rest of the year.
Pic above is from my roof terrace above my office space. Today's daydream is that one day, I would love to host a creative hype retreat and host a bunch of you in my own micro jardin Majorelle-inspired space.
Back to the hype at hand….
What you get as a paid member of Hype Yourself:
Monthly LIVE micro-masterclasses with me or guest experts to help you Hype Yourself
Replays:
Prompt challenge - Deep dive with extended articles that includes guest expert tips, templates and examples to help you Hype Yourself
Directory - Catch up with 45 outlets looking for guests
Personal essays - This isn’t my first rodeo; I’ve worked for some of London’s biggest creative and innovative agencies, ran my boutique agency and am now the smallest I’ve ever been in rural France. I’ve been around the block and want to swap notes on the solopreneur journey.
What you get as a free member of Hype Yourself:
My longstanding The Hype monthly email with PR & brand-building tips
Prompt challenge previews
Inspirational guest collaborations like
orOccasional public posts with my best insider tips like
Spring 2024 Hype Yourself intentions
24 ways to do it better.
Self-promotion does not mean wanging on about yourself. Think less about ME and more about THEMES.
You do not need to collaborate with someone with a bigger following to be successful. Find the geeks in their niche; they are good souls and will be a better match.
What are your horoscope and recipe pages? What would be in your fun pages at the end if you were a magazine? Tell us about that stuff.
The bad stuff that happens will be your origin story - shout out to
for reminding me that the stressful and bad things that stop us in our tracks tend to help us pivot, and no superhero exists without the origin part. If it feels hard now, it will most likely serve you later.Actively try to promote independent and smaller voices. The big names don’t need more promotion; the smaller names do, and it’s more interesting.
Set a goal that feels impossibly massive and tell people about it. Take small connecting steps towards it. You might stumble over something way more fun on the way.
Your dream brand calls you to collaborate. Who are they, and what do they ask you?
Share that win again. You don’t need a permission slip to keep talking about your successes.
Send the lift back down… if number 8 feels hard. Tell us how you did it so that we can do it too.
Write down your values, stick them by your screen, and avoid working with anyone who doesn’t align with them.
Find new places to sell your thing. Test out talking about what you do somewhere else.
Make the best of the time you do have. Nobody has enough. Write down the minimum things that need to happen and crack on.
Keep chipping away. Don’t let overwhelm paralyse you. Keep making the little shuffles forward.
Hell YES or Hell No. If it feels not right, it is not a Hell YES, so it automatically moves to No…
Be vulnerable if you want to, not because you need or must. And don’t worry if it turns some people off. They are not for you, that is cool.
Your audience doesn’t read and remember everything you say or do. PLEASE tell us more than once, especially if it’s important.
Recycle regularly. Stop creating new stuff. Cut up bits from your book, that podcast recording, that pitch to a journalist that never got used.
Cadence. Set a cadence you can follow and stick to once a day, once a week, once a month. No one actually cares, so you don’t have to tell us; just stick to it.
Your brand is not your colours and logo. Your PR is not a press release sent out spray and pray. Read my books Hype Yourself and Brand Yourself 📚to learn more about both.
Charge your worth. If you don’t, you are not only doing yourself a disservice but also pulling down your peers.
AI can’t take over your personal experience. It can replicate generic advice.
Why are you hyping? Set your business goals. All hype should lead to achieving these and not your ego.
Keep up your creative habits. You don’t have to finish the jigsaw, read the book, or sketch, but try to do something.
Don’t forget to take deep breaths.
Thank you for being here, look forward to hanging out more in 2024 together.
Feel free to promote anything you are working on in the comments below, and I’ll see if I can give you your very own hype tip.
Keep on hyping.
Lucy x
Hi Lucy, this is such a nice thing to read on a Sunday morning when you’re feeling fluey. I can see these being not just Spring intentions but life ones too. My partner has just found out he’s now as risk of redundancy so we’re quite worried. I’m feeling too scattered and I can’t do it all.
Spring feels like the best time to reassess what I need to focus on. The truth is I’m tired of creating content for instagram without any proof that it’s helping my business, I’m thinking of cutting back my IG presence for 3 months so I can focus on my main goal which is to develop my patterns and illustrations and pitch them for licensing. I would also like to move my newsletter over to Substack in the second half of the year and perhaps even set up my creative membership on here as a paid subscription. I see you mainly use IG to promote your Substack now, how are you find it? Any tips you could share. Merci xx
Thank you for sharing this! I recently moved to France and started a microentreprise. It’s my first time as a business owner and I’ve been so busy with the move and maintaining existing clients that I’ve been dragging my feet on “hyping myself.” Your tips are a great kick in the pants… although I’ll admit, #23 is my favorite. Maintaining my creative practice has been the most important goal for me. That’s why I started my Substack!