🍽 Weekly PR Recipe: zhuzh your LinkedIn banner

🎨 And a brand ambassador opportunity 💵

*Hiya 🌊,

February’s newsletter theme is about attracting your audience.

One of the easiest tasks to zhuzh up a piece of your prime-time PR real estate is your LinkedIn profile. This week’s newsletter contains:

📹 LIVE REPLAY: A link to my Adobe Live stream teaching you how to give your profile banner a glow-up using Adobe Express

🧑🏻‍🍳 RECIPE: with a challenge to make your banner this coming week.

🎫 INVITATION: A quick shout-out to the ambassador programme and an invitation to apply for the waitlist.

🤓 BEST IN PRACTICE: x3 banners to inspire us for our own

Let’s get into it…

Lucy x

P.S. Upgrade to receive weekly tasks, prompts or personal essays to help you build your brand and get yourself out there, and dare I say, make it fun!

*Marking this week's newsletter as an ad as part of my work as an Adobe Express ambassador, as this post promotes their product and programme.

📹 Live Replay

Watch First: How to make a dynamic LinkedIn profile cover with Adobe Express

🧑🏻‍🍳 PR Recipe: How to build a kick-ass LinkedIn profile

PR Cooking Level: Beginner
Time to Prepare: 30-minutes

Ingredients:

• ✍🏼 A 5-7 word strapline

• ➡️ A call to action e.g. subscribe, join my newsletter, buy my book, do my quiz, register for tickets

• 📸 A kick-ass headshot

• 🎞️ Alternate imagery

  

Method

Step 1: Strapline
What do you want to be known for? Who do you serve? Do you have a one-liner that describes your work?

Step 2: A call to action
What do you want someone landing on your page to do? Book you for a speaking gig? Buy your book? Hire you for a workshop? Do you have a free introductory course?
What is an excellent introduction to you or your work?

Step 3: A kick-ass headshot
Head straight on, no sunglasses, no distracting jazzy background. If you don’t have a professional headshot, you can take one on your smartphone and crop the background to match the brand's colour.

Step 4: Alternate imagery
If you do a multitude of things, can you create a photo collage here? If you are an artist, can you showcase your work? If you are a PR, can you showcase your best press coverage? The more unique your work is, the better the opportunity to show it off on the banner.

🎫 Invitation:

Some of you know I’ve worked as an Adobe Express ambassador for the last four years.

I want to send the lift back down to my community. If you want to learn more about the program and join the waitlist, click here.

lucywernerpr

A post shared by @lucywernerpr

📗 Example 1: Campaign

Louis Grenier (as a segue, is giving us a masterclass in how to launch a book) has taken over his profile cover for a campaign. In this instance, his book. It’s clean, simple, and grabs our attention.

🦚 Example 2: Portfolio / multi-hyphenate careers

Vanessa Belleau makes prime use of her background by having multiple images to represent her work, from keynote speaking to showcasing her artwork. Perfect for those of us who wear multiple hats to use more of a collage function.

Example 3: Retaining personal brand whilst working for another

A little shoutout to the co-founder of my children here, Hadrien Chatelet. What I love about this example is that he shares his values and personality even though he works for a tech company. For those of you employed in a larger corporation, don’t be afraid to add some spice to your banners.

Over to you?

⬇️ Drop a link to your LinkedIn profile below to connect.

😍 I’ll check in with you via chat on the Substack app on Friday to see how your LinkedIn banners are going for a show and tell (or tell us about it with a link in the comments here)