41 Comments

Ahhhhh I love this! Really love the note about making sure you’re SUPER clear. Mine wasn’t clear until recently so I avoided copy/pasting at the bottom of my essays because if I changed my mind, that was A LOT of editing on my hands. Open to feedback of course. My only question is whether or not the last bullet point is too long to be effective.

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I needed this today! I have been carrying forward the task to reintroduce myself online. It will happen this week, perhaps even today. I'll post an update here as I need the accountability. More soon :)

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YES! Tag me when you do and I’ll give you some love ❤️

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Oh flipping brilliant. Sounds so obvious and yet I haven’t done it in ages. Doing it today!

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YES tag me when you do! I often thing it’s good to do once a quarter too!

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I will! And I've upgraded to paid because frankly I need more of you and your support and enthusiasm in my life 😍

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I bought one of these for someone else last year, defo on my request list this year! Reminds me: I need to do a call out for my Christmas gift guide from members!

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but not for you!? 😂 well you'll be on my list to send out to as gifts so sit tight and yes please to being in the gift guide!

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WAHHH - I just saw this! Welcome to the squad. Honour to have you!

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Yaaaaaaay!!!! Honour to be here! Expect me to be around a LOT. My Goodbye 2024, Hello 2025 journal is coming soon and so it is hypey hype hype time!😂🥳🥳

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Oh look at me lol! Also, I read 'garnish' as 'garish' the first time I read this and thought, 'bit personal' but ok 😆

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Oh my 🤣 can you imagine. I love how you do yours. And sorry you were the only person I didn’t get to ask in advance to share but it was just too good not to!

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Love this Lucy - been redesigning my Substack to make it more user friendly and this is what I need to add so it's all self contained. Will share once I've created it - thanks for the inspiration!

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I’m so pleased 😁 look forward to seeing it when ready!

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Sep 16Liked by Lucy Werner

Thanks for the inspiration and the shout out. 🫶 I felt a lot of resistance to doing this but now it totally makes sense. ✨

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I am so pleased you did do it. I think it can feel a bit exposing and we need to have all our products lined up and ready to go but it is such a good book mark for our audience.

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Sep 16Liked by Lucy Werner

Hey hey, I need to make what I’m selling MUCH clearer on my personal brand profiles but have just finalised a static grid for my agency which I hope is super-clear and takes the ‘ways to work with me’ concept and makes it bold and permanent, would love to hear your thoughts www.instagram.com/enjoymarketing.agency 🙌

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I would love to understand more what a ‘visibility day’ means and maybe a bit more about the sort of launches you support? Is it events? A pop-up? And sort of person a VIP strategy day is for. Love the use of client testimonials think it’s super clear you have lots of experience and got great results for others. Is there one service over all the others that you want as a signature serve?

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I didn't put together a carousel as decided to post quickly before I decided not to do it (!) but adapted your advice for LinkedIn https://www.linkedin.com/posts/suzannebayliss_one-of-the-reasons-i-set-up-aura-was-to-offer-activity-7242107269302136832-EMlt?utm_source=share&utm_medium=member_desktop

Already reconnected with a past-contact and having a chat tomorrow x

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YES! It looks well engaged before I even got there to connect with you. Well done! Can you make a featured post on your profile so if people stumble on you they see it?

Crossing fingers for you on the past-contact!

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Thank you for interacting! :) Didn't know I could feature posts, will do that now x

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Lucy, very good insight. Can I translate part of this article into Spanish with links to you and a descripción of your newsletter?

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I’d be honoured 🥰

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Great !!! I will send you the link.

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Hi, this is the link: https://liderar.substack.com/p/sabe-tu-audiencia-lo-que-vendes/

If you want to change something, let me know.

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Such great stuff Lucy! Soo helpful!

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I’m so pleased! Thank you 🙏🏼

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Sep 16Liked by Lucy Werner

This the one I did back in January - though I have too many slides and no photo of me, so will have a think on how to update it:

https://www.instagram.com/p/C2KY95IK-Vp/?hl=en&img_index=1

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Oooh yes and I wonder if maybe for each product you sell there could be portfolio slide to show examples? Not trying to make it more complicated but as you are in visual work perhaps there is a way to bring that in?

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Sep 17Liked by Lucy Werner

Yeah, that's a good idea to show some work examples. I'll find a way! :)

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Enjoy it! Experiment 🧪

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I was working in n this at far-too-late o’clock last night. I’ll go back and refine based on your recipe!!!

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Oooh let us know when it is done! Good luck

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Love this post, Lucy. Great advice here. I’m now going to revise my ‘work with me’ communication statements!

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Excellent! Let me know what you come up with and give me a tag if you want some love when you post it!

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Nice! What does "pin" mean. Thanks!

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Thank you! On Instagram, there is an option against a photo called 📌 pin your post to profile. This means it always remains at the top. You can select the top right three dots to find it.

On LinkedIn I believe it is called a featured post.

I believe on Substack there is another term but you can also pin a post to your profile.

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Thank you Lucy I see it! Can you unpin it if you don't like it? And what does it mean to "pin to your profile?" Does it just appear as the first post in one's grid? Anyway, sorry to bother you with all these questions and thanks for your info!

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Any time! Yes, you can in pin any time and it just means it’s the top of your grid. So if someone comes to view your whole page they can clearly see what you are about! X

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Ah got it now! Thanks Lucy!

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Any time x

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