The Hype - October edition 📣

Dates for your diary, a few changes and a few questions...

Hiya 🌊! I’m Lucy from Hype Yourself. The Hype - is my monthly free round-up born in 2019.

Hiya 🌊,

October 22nd will mark the one-year anniversary of my turning on paid experiment!

To improve this newsletter for paid and free readers, I'd like your help revising the format moving forward. So…if you have a few minutes, I would love you to answer a few questions for me here.

Another big ask: I am trying a sprint finish to my anniversary date with an audacious goal of 500 paid and 10,000 free subscribers. If you feel like sharing this newsletter, I would love any support to get the hype out right now. (Walking my talk and all that.)

Right, let's get cracking with the good stuff, shall we?

Lucy x

Come into the PR kitchen this month…

🧑🏻‍🍳 Have you seen the more digestible PR recipes? The first few have been free to read as I adapt to a new format. (apparently I have a tendency to waffle, who knew?)

🍱 In the PR recipe box this month, I will include making workshops work harder for your PR and how to use mood boards to find your PR stories.

⏰ Do you have a podcast, newsletter, or membership event and are looking for guests? I’m collecting and vetting 10-12 time-sensitive pitching opportunities each month. Hit reply to share yours with me. Catch up with the first serving here. The next edition will be out mid-month.

👩🏻‍🏫🎨 FREE workshop. To celebrate my first Substack anniversary 🎉, I’m hosting a lunchtime live on October 22nd: 13:00-14:00 GMT on How to Build Your Personal Brand in partnership with Adobe Express. Register here.

🥇 Want to have a quick flex of your publicity muscles? Had a win? Come and share with us here

👩🏻‍🏫 🎨 Adobe MAX, one of the biggest global festivals in creativity, is being held in Miami October 14th-16th, but if, like me, you are stuck at home, you can register for FREE online to watch the seminars.

🔗 Two lovely links from my pals at Enterprise Nation. Firstly, in case you missed it, don’t forget to sign up for this FREE x3 day TikTok email course AND

Lorna Bladen

wrote this fabulous article Passion burnout: 'How I cope with it and how you can too'

✍🏼 No gatekeeping over here. I invested in some help on the data analysis and editorial strategy for my newsletter with

Amanda B. Hinton

. If you would like a taste, you can try her Writing Seasons Quiz

💵 Hype Yourself readers can receive £30 off a ticket for

Lara Sheldrake

in-person session ‘Level up - The Growth Game Plan workshop' on Thursday 10th October at The Hearth, London. A 3-hour session of in-depth goal planning, money mindset work and business strategy with a break in between for some headshots and refreshments Use code: VIP30 and book your session here.

Building in public update

I’ve set an audacious goal to hit 1,001 paid subscribers. Here is how the journey is going:
I turned on paid subscribers on October 22nd 2023;

- Last month I was Top 47 in business this month I’m Top 46⬆1 this month

- Paid subscribers: last month, I had 391. This month ⬆427. I think this has a big hand in it.
- Free subscribers: last month, I was at 8,888. This month, at 9,232. ⬆344

Walking my talk - some of my PR wins

📰 An interview about my

Substack Reads

with email tool tester on how I’ve doubled my newsletter growth in a year

🎨 I had the honour of being the first interviewee for

Alexis Damen

creative series Creative After Hours on how I balance creativity

👩🏻‍🏫 I was featured as a trend expert on building your brand via

Substack

for Canva8.

New to me and my work?

• You can buy my books Hype Yourself or Brand Yourself.

• You can book me for a one-to-one mentoring session.

• You can book me to speak or host a workshop for your university, accelerator membership or in-house team.

• I’m also an Adobe Express global ambassador and teach this beginners course for Domestika

• Find me on Instagram, LinkedIn or TikTok

P.S. found this helpful? Help me hype another with a little share?