The Hype - November edition š£
PR resources, what is coming up and my third book...
Hiya š! Iām Lucy from Hype Yourself. The Hype - is my monthly free round-up born in 2019.
Hiya š,
Itās been a month of milestones: šÆļøone year paidversary on Substack, šmy third book out and š years since I set up my own business!
As I enter my 11th year, I will focus more than ever on turning the writing side of the business into a profit while being a French student and adjusting to my new life in rural France.
Expect more š„ side dishes of my journey as I try to make writing my full-time income.
Right, let's get cracking with the good stuff, shall we?
Lucy x
Come into the PR kitchen this monthā¦
š§š»āš³ Have you seen the more digestible PR recipes? In the last month, we looked at sharing the lows, becoming a creative investigator, and visualising your ways of finding a story.
š± Coming up in this month's PR recipe box, we will look at listicles, key moments and podcasts.
š©š»āš« Iām hosting a FREE workshop with Enterprise Nation on Tuesday, November 19th, Creating a Profitable Substack that Grows Your Brand
š Donāt have time to find PR opportunities? Fear not, my minuscule directory will arrive in your inboxes next weekā¦
šØ LAST CALLšØ you have just four days left to upgrade and join the masterclasses with my guest instructor, Kirsty Lewis, founder of the School of Facilitation.
I couldnāt have pivoted from agency owner to writer without learning how to design and present a great workshopāit has transformed my business.Ā Read more and reserve your seats here.
š Big PR round of applause to
who is in her 8th year of launching her journals! Her launch energy is infectious. Follow her on all social channels to watch this micro-masterclass in a promotion.As an aside, after Iām recovering from a big dollop of overwhelm her journal has already been so helpful in helping me identify where I need help as I map out realistically what I could achieve in 2025.
š My lovely neighbour lent me a copy ofĀ 10x is easier than 2x. I immediately wrote it off because anything with the phrase ā10xā usually makes me wince in bro-marketeer disgust. I was wrong. It was a brilliant read. This will be the backbone of my activity in 2025. I highly recommend it if you want to get focused on one core part of your business.
Iāve been listening here:
She is a three-book author
My third book, No-Nonsense PR, is out this week! It is part of a series of books by publishers called 6-minute Smarts. Based on my book, Hype Yourself is a 10-day actionable book packed with advice from 20 years in the industry.
You can grab a copy from Book Shop UK, Book Shop US or wherever you like to buy or order your books.
Building in public update
Iāve set an audacious goal to hit 1,001 paid subscribers. Here is how the journey is going:
I turned on paid subscribers on October 22nd 2023;
- Last month I was Top 47 in business this month Iām down to Top 49 ā¬ļø 2 spots
- Paid subscribers: last month, I had 427. This month ā¬ļø 440.
- Free subscribers: last month, I was at 9,232. This month, at 9,914. ā¬682
Walking my talk - some of my PR wins
š©š»āš«šØ To celebrate my first Substack anniversary š watch my FREE class on How to Build Your Personal Brand in partnership with Adobe Express.
šļø
invited me to talk about all things hyping for her podcast - a quick burst of hype to get you goingā°
released a 15-minute power pack to PR yourself with me. Listen here.š©š»āš«
and I are constantly swapping Substack notes behind the scenes. This is a whole-hour scoop of everything we currently know about growing on this platform.New to me and my work?
You can buy my books Hype Yourself or Brand Yourself or my recent book from the 6-minute smarts collection No-Nonsense PR (UK) or No-Nonsense PR (US)
P.S. found this helpful? Help me hype another with a little share?
Congratulations on the 3rd book!
So excited about book baby number 3 Lucy! Yay and humongous hugs.
Loved our pod convo on No Nonsense PR - you give great interview š no surprise eh. Off to get that 10x book and Selinaās journal.