The Hype - February edition 📣
My free monthly newsletter of self-promotion tips and creative inspiration.
Hiya 🌊! I’m Lucy from Hype Yourself. The Hype - is my monthly free round-up born in 2019. I chat about self-promotion and creative living. If you are new to this page, pop your email below to ensure you receive my posts.
Hiya 🌊 !
Phew. I am pleased to hit a new month. February was bonkers.
⏰ The co-founder of my children is now travelling long haul one week on / one week off until May, so if I thought the timing was tight before. Woof. I’ve had to get uber-efficient now.
🤒 Sick children are always a 🔧 in the works. Let alone navigating medical care in French when I’m probably at A2 speaking at best.
🐕🦺 Walking the dog is always a good idea.
💦 Got a
in my head, reminding me to drink more water. Why is it SO hard?Right time to get stuck in….
Lucy
P.S. If you pay to read my content, check the house notes at the bottom for what is coming up next. If you need to ask me anything, did you know you can now send me a direct message here?
🎉 Are you going to the creativity conference Adobe MAX London? Not only is the co-founder of my children a keynote speaker, but I will be there as an Adobe Express global ambassador. See you down the front?
❤️ Hype Yourself Substack growth stats:
- I turned on paid subscribers on October 22nd; last month, I was at 221, and today, I’m at 257 ⬆36.
- Free subscribers: last month, I was 5,981, and this month, I’m at 6,270 ⬆291
- Went from a Top 75 to 71 ⬆4 in the business category
- I stopped selling on Instagram stories every day and saw my most significant dip in growth
🏆 Thank you for the love, shares, restacks, comments. I’m flirting around the Top 70s in the Top 100 business reads on Substack. There are 23 women listed Pretty chuffed to be one of those 💪🏼
⏰ In the last six months, I’ve been invited to contribute to Forbes, The Daily Telegraph (1 x for business and 1 x for lifestyle) and the Financial Times: Women in Business. It has taken me 5-years to become a go-to person. Reminder: Beauty in the boring. Please keep sharing your expertise; it takes time to be known.
🥇 Want to win an annual subscription?
is included with 50+ other Substack bestsellers in a charity raffle by find out more here:
BEST OF THE FREE TO READ
🎨
helps us with how to begin and find a creative practice
52 PR Tips Challenge preview
Are you a photographer? I invite you to comment on the latest challenge to hype yourself.
BEST OF THE PAID
Want to start hyping yourself but clueless about where to begin? I’ve pulled together a list of outlets looking for guests on newsletters, podcasts or others to get you started.
Unsure of what to say to pitch yourself? I got you…
A collection of my favourite resources and 🌟 Hype Yourself member collaborations
RESOURCES AND HELPFUL THINGS
📚 Self-publishing: what does it cost? All the things you might need if you are self-publishing a book by Alice Hollis
📩 I attended a training course with David Hiett on newsletters in May 2019. Much of what I learned that day is how I’ve grown my newsletter membership. Try his book Do Open to escape the Substack clique noise around newsletter growth.
📰
has launched a magazine, Playground is a fresh, new bi-annual magazine for imaginative minds🎁
has one of the best high-IQ marketing brains in town. Check out this resource on his favourite marketing resources.🌟 🎤
is looking for guests for his podcast who’ve left a corporate job to do something more fun and fulfilling. Recently, he interviewed a fellow community member on freelancing as a resilient choice faced with all the uncertainties in the world. It’s here on YouTube or Spotify🌧️ This is an excellent example of someone creating for a Substack in their unique way from
and then book in and join her for a vision board workshop for Spring💌 Can we give a warm welcome & restack to
whose first newsletter, the launched this week. Setting the scene for the work they will do with brilliant outliers, “edge-walkers”, non-conformers, heretics, misfits and queer Leaders☕️ Member
put together this great piece on wellness v’s well-being and she also has a new book out, if you want to interview her, review a copy, do get in touch👯♂️
from Found & Flourish is offering Hype Yourself readers £30 off her community building challenge: Use code 30OFF🌟💻
is hosting a FREE webinar all about how understanding your monthly cycle can help you manage your PERIMENOPAUSE.🌟 📰 Freelance copywriter and member
has been smashing her DIY PR and featured in the i news as a case study for the gender pay gap. Another example of how to secure press coverage without using a press release🌟 🎨
turned on her paid subscription for and I ran a cartoon-style hole through the wall to be first through the paid doors. I love people who do things differently. I find her Substack a tonic of creative inspiration.UPCOMING CONTENT…
🎤 March micro class: “Mic Me Up” will look at securing our first paid speaking gig with Alex Merry
📩 Coming up for paid members in March: how to use calendar dates for self-promotion, pt 3 of why I moved to France AND the second directory post - over 70+ guests looking to contribute to Substacks, podcasts and others.
👩🏻🏫 And in April… a workshop about how to teach a workshop!
Keep on hyping.
Lucy x
P.S. Did you know I’ve written two books? Hype Yourself and Brand Yourself 📚 If you have bought either, please could I kindly request a review 🙏🏼. It helps a smaller independent like me muchos.
Love everything in this!
Lucy, I absolutely love how much you pack into your monthly newsletter 🙌🏻 Amazing! Thank you for including our collaboration post, it was honestly such a joy to work with you on it 🥰