🍽 PR Recipe: Who is worth your free time?

💌 My best work wasn't my most most expensive...

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Hiya 🌊,

Almost every creative wrestles between the well-paid work boring work versus the often-lesser paid joy work.

What if there was a way to meet in the middle?

When I set up my PR consultancy, The Wern, I had an idea of the clients I wanted.

I met some Americans who had co-founded a brand I loved called Vinyl Me, Please. A record club subscription service. The concept was ace. Not only did I believe in it, but I wanted to support them.

It was the exact client I would dream of having on the books. So, I did something a bit presumptuous.