Hiya 🌊,
As of last night (16th October 2025), I’ve moved my publication Hype Yourself from Substack to Ghost, and it will now all be housed safely as part of my website hypeyourself.com.
If you are an existing paid or free subscriber, you don’t have to create a new account, switch payment details or do anything. You have automatically moved with me.
(Unless you were on Apply Pay, in which case I will contact you directly).
I will write about the reasons and thinking behind this decision in due course, but ultimately, I never recovered after this happened.
I’ve had a great time with the customer service support and concierge team at Ghost, getting settled in, and I hope to see some of you over there.
Lucy x
Raising a glass to a writer I deeply admire as she embarks on an exciting new chapter with her work. It’s inspiring to watch someone keep evolving and building in bold ways. Cheers to what’s next!
Sending love for the next chapter 💚