85 Comments

I’m also wondering if you’re open to running a workshop on self branding for my audience?

I serve the mother makers here- the mothers who are also creatives and entrepreneurial, find a more soulful approach to these things.

I’m 2024 I’m intending monthly workshops live and have promised them EPIC teachers.

Let me know what email is best to contact you on if you’re open ❤️

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Yes I would love that. I have your email from subscribing so will message you on that. Thank you so much. Outside of writing here workshops are my 100% favourite thing to do.

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Gosh this is so helpful! Will be reading and planning from this, for my launch in spring 24!!!!

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Massive congratulations to you on your book baby in 2024!

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My excel spreadsheet with my book launch action plan is today born!

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I LOVE a book spreadsheet launch plan. I keep one tab for all the appearances!

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This is great! Would you be willing to let me crosspost it to my publication, The Author Stack, in February? My articles get 10,000+ reads in the first 24 hours.

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Um. Hold on. *checks notes

YES PLEASE

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Awesome! I have it scheduled for 2/15! Thanks!

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I didn’t even know you could do it like that. I was all ready to have to do something complicated on the back end x

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nope. Substack makes it super easy. IDK why more people don't use it. I've had my stuff shared without even asking, but I always ask.

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Wow? Who knew? (Not me apparently)

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Now you do :)

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Something to add to this: This morning I found out one of my speaking clients, who is booked multiple times a year, has a new book out next week — if we knew earlier we could have helped support it a lot better. Tell people you're already partnered or collaborating with!

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Ooooh this is a great tip!

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THERE IS SO MUCH IN THIS I WANT TO QUOTE but rather than subjecting you all to note after note, I'm just going to say READ THIS POST if you have a non-fiction book coming out.

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Haha. Thank you Nicola. I feel like yours could be next in the series in terms of thinking about Instagram for book launches?

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Tell me when you need it, I’m in 😉

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Wish I had a book to launch! But think there are some gems in here for me to use to hype the podcast but also maybe just to sell myself and what I do?

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YES definitely pinch some bits for the podcast!

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This is so SO good. You are ALWAYS launching. Nicely done my friend - I'm keeping this one xo

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Ready for your book 📚

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Just need to WRITE it! The first place I'll go xo

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These are really great ideas - used many of them when launching my own book. Would recommend this to anyone writing a book.

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Thank you for the endorsement

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Thank you so much that’s very kind of you to say

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Completely my pleasure - thank you for sharing the work you do.

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No thanx but yo have great spirit.

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Thanks so much Lucy was a great article. So much gold here. I’m launching my intentions guide (book) early next year. I’ve been beating myself up that I should have launched on September. So I love the idea of always launching, I had some ideas already but yours have really inspired me. Thank you. 🧡 Jude x

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Never beat yourself up for a delay, you will be ready when you are ready. And I believe long gentle launches for the win.

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It’s the list we all need in this moment - how did you know?! THANK YOU brilliant human, I shall be printing this puppy off and highlighting everything on the list as a to do item between now and Jan 9th 🤩🤩🤩🥳🥳🥳 so grateful! Xxxx

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Had you and one other in particular in my head when I put this together. Hope it helps! X

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I love that this is the first post I see after I post about the online book launch party I’m having next Thursday on publication day! Feel encouraged I’ve been doing some of what you’ve advised, though I now know there’s more I could have done/do. Looking forward to reading your post about published books next year x

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BIGGEST congratulations for publication day next Thursday. Don’t forget to take pictures from the online launch!

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Thank you! I hadn’t thought of photographing my screen for the online party but I will now 😊

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Yes get that photo opportunity moment, maybe people can pose with your book or do some kind of action?

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Love it! Will think on, thank you x

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This is so good Lucy! So many excellent tips xx

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Thank you! Really enjoyed putting it together but even better to have it well received.

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Thanks for sharing Lucy - I am not looking to promote a book (at least atm), but lots of fab tips here. Your workshop with the LWS did prompt me to get some professional photos done, and so I have. Hoping to add these to my newsletter, resume, etc... soon.

And I remember that you mentioned that you leave a copy of your book in places like hotels during your workshop. Haha! I always look at the book shelf when I'm staying in a hotel.

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Aww thank yes hopefully a lot that can be recycled.

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This was great thank you! Saved for the day I write a book! I have one complete but wanting to add to it over the next 7 months before pitching to a publisher.

Also forward this to a friend who is working with an indie publishing house. She’ll love this.

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Thank you Kat. I like the specificity of 7-months. I think I also need to do ones on compelling ways to talk about sales & marketing to your publisher to land a deal too? Growing a platform on here is a great start. Thank you for the forward - much appreciated.

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Absolutely yes! And even how to use Substack to support a pitch and book launch even? 🧐🧐🧐

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This is so good, thanks Lucy!

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Hopefully something you can borrow for your magazine! If not, the next follow-up post on relaunched should work well too. x

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