11 Comments

Great post! I don’t do much product PR but I know Christmas was always so tricky!

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Thanks @Jenna Farmer

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Fascinating! I have journals (for mums with children under 7 who enjoy creativity for wellbeing) I could pitch but they are so niche it puts me off spending energy on it… will sign up for the workshop!

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Second Lucy on this Claire. Great for both Children's publications and mainstream publications covering Children's gifts

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I would say you could probably cherry pick a few, for parenting publications / childrens gifts guides could be great.

I wonder if we will see Substack Christmas gift guides?

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I think there was one last year… I’ve seen them on insta for sure

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I feel like I might start working on one to go out end of Oct / November now...

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Honestly, I don't have any products here to highlight via PR efforts, but I enjoyed this article mostly because of the approach it used! I appreciated the way of combining formatting, direct and clear style and at the same time practical tips for what you wanted to talk about. Although it is very different from what I write (my newsletter talks about the social, psychological and relational aspects of AI), I think there are many valuable insights, even in view of the simple launch of a book in the future. Thanks for sharing.

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Ah thank you Riccardo. Great to hear.

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Thank you! I appreciate that. I tried to do a 'Borrow everything I know' piece as a gift once in a while.

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What a treat to team up with my pal.

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