THANK YOU! I was literally thinking yesterday I really need to do a branding exercise since pivoting my business to really solidify my vision and mission, and I wonder if there are any guides out there to help me through it and BAM this arrives in my inbox this morning!
I also read brand yourself a few years back so will definitely revisit that as well!
I've been building my business slowly over the past 5 years whilst I have young children and it's really allowed me to get to know what I want it to become so I'm excited to get it all down on paper and out of my head so I can have something to keep me on track!
This is such good timing Lucy. I am thinking I need to rebrand. Maybe I don't. Maybe I need a chat with you. But I definitely need to go through this process and not simply redo my website. Thank you! You work so hard for us.
Thank you, this is exactly what I needed to read this morning. As I try to work out who I am and what I have to offer the world, I am reassured that there is no rush. I need to trust in the process and take whatever time is needed to get it right. And then, I’ll leap, and I might just fly 🦋
Taking the time to really know what you are about is such an essential step. It will then make promoting what you have feel so much easier because you will have the language and confidence. Good luck with it. You absolutely will fly!
Thank you so much for this. I feel like you distilled everything I need in a way I can actually digest! And I love your focus on guardrails, internal belief, and simply keeping things about what I believe in rather than focusing immediately on metrics and visual brand stuff.
River! We have not spoken so much yet but welcome welcome here. I love that this resonated for you. Tell me more about everything you have coming up. It’s a book launch yes?
Thanks for commenting and yes! It’s scarey. I recommend people just campaign for 3-6 months instead and then there is always the comfort you can pivot back later.
THANK YOU! I was literally thinking yesterday I really need to do a branding exercise since pivoting my business to really solidify my vision and mission, and I wonder if there are any guides out there to help me through it and BAM this arrives in my inbox this morning!
I also read brand yourself a few years back so will definitely revisit that as well!
I've been building my business slowly over the past 5 years whilst I have young children and it's really allowed me to get to know what I want it to become so I'm excited to get it all down on paper and out of my head so I can have something to keep me on track!
Awww brilliant! Yes, definitely revisit the exercises. Even for me, refreshing my vision and mission felt like a guiding like for writing on Substack.
Congrats on building the business with young children. It’s hard. Hats off to you!
This is such good timing Lucy. I am thinking I need to rebrand. Maybe I don't. Maybe I need a chat with you. But I definitely need to go through this process and not simply redo my website. Thank you! You work so hard for us.
My husband is a branding expert and he tends to say, get bored of your brand keep it for another two years! Could be you just need a zhush?
Thank you, this is exactly what I needed to read this morning. As I try to work out who I am and what I have to offer the world, I am reassured that there is no rush. I need to trust in the process and take whatever time is needed to get it right. And then, I’ll leap, and I might just fly 🦋
Taking the time to really know what you are about is such an essential step. It will then make promoting what you have feel so much easier because you will have the language and confidence. Good luck with it. You absolutely will fly!
Thank you so much for this. I feel like you distilled everything I need in a way I can actually digest! And I love your focus on guardrails, internal belief, and simply keeping things about what I believe in rather than focusing immediately on metrics and visual brand stuff.
This is so helpful!
River! We have not spoken so much yet but welcome welcome here. I love that this resonated for you. Tell me more about everything you have coming up. It’s a book launch yes?
Definitely agree with you about being specific and not trying to appeal to everyone - it is scary though! Thanks for the article!
Thanks for commenting and yes! It’s scarey. I recommend people just campaign for 3-6 months instead and then there is always the comfort you can pivot back later.
Really great!
This book (and the course!) was our go to and guide ar the very start of The Werks!!! Like the doula to our business baby 🙌🏾
I find this all SO hard! You make me feel like eventually I’ll get there. 🙌🏻✨💞😌