14 Comments
Mar 10Liked by Lucy Werner

"Write down all your values, then circle your top 3-5. Always use this as a cross-check before promoting anything or anyone outside of your work."

Spot on! Any project, great or small, needs to be rooted in your values. When you operate outside what you value, you are begging for disaster. Worse yet, is if you don't know what you value. Make the investment to find out. Great insights here.

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Love this Lucy! I always sign my social posts and newsletters off with ‘wishing you a Merry Menopause’ - I didn’t know I had a catchphrase!! Have a super Sunday and Mother’s Day. Jo 🙏🏻

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Haha YES! I love this, now see if you can collect a few more in the repetoire

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I am about to send this article to the rest of my team! My org has just agreed both to covert to a charity and to go forward under a new name so a complete rebrand is about to happen. Will be ordering Brand Yourself later today too. Exciting times ahead. Thanks for everything you consistently do for this community! 🙏

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Huge congratulations! Massive things ahead for you. You absolutely know I’m here if you have any questions - maybe I can bring Hadrien in for a Q&A session?

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Love Ru Paul. Great advice here.

I’m definitely focusing on repetition and consistency in branding, from podcast cover art to newsletter format. Although I’ve just upgraded my newsletter header and footer I’m hoping that they’re familiar enough not to cause confusion but different enough to attract attention

Merci

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How could yu figure out a catchphrase? Thats what I am stuck on. How would I know ?

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If you don’t have one already I would start with what are the key lessons / themes or topics you teach? Then think about how you could give them a headline or a chapter heading?

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Ok thank you. I might put a call out to ask what sayings people associate with our work together.. just to help me think!

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Yes that’s a great for food for thought. Ideally you want something unique to you and something only you would say. It can take time to find your own wording. The more writing and speaking you do the more you will hopefully identify your key topics.

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Thank you for this. I always feel ´pushy’ when I repost, but I just reposted an excerpt from my romcom I posted a few weeks ago to… crickets! Waiting for the standing ovation 😂

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I'm stood up applauding you from my desk. Repost every day for a week and see what happens. Your audience will not be aware you have done it everyday for a week. Get that work out there.

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I will do this! Thanks for responding so encouragingly. Ooh, now I’m excited, I have so much to repost! Loads of funny oddball poetry too😂

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Such a helpful and clear bunch of info, thanks! Firing me up to promo my upcoming vision board workshop 🙌🏻

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