Morning Lucy! I’m feeling bad writing this on a Sunday but it’s constantly on my mind (in a good way!) and I’ve just had a lovely relaxing morning before the ‘noise’ wakes up so feeling like it’s ok.
Anyway, I need to ‘hype myself’ and I know you’re the woman to help!
My membership - now called Wonder Club - is based on the premise that being more curious, more child-like, and embracing wonder and creative thinking on a daily basis, improves our wellbeing, our professional skills, and our relationships with our family/kids.
I’m starting a podcast called 3-Minute Wonders with quick playful ideas to do with kids, and part of the membership will have a Parenting Hub with a bank of ideas, so the parenting angle will be prominent. But as busy working parents (my target market) we also need to look after ourselves, which it helps massively with, and also is hugely beneficial for developing vital business skills, so I feel torn in which direction to aim it at. Or is it good as there’s multiple options in terms of PR?
Any ideas or advice, very grateful received. And merci in advance! Thank you Lucy.
Morning! Great question and most welcome. It is brilliant because you have multiple different angles. Your overarching theme is the Wonder Club - creating moments of wonder. And then you have different pieces you can pitch from that.
1. Could be a first person / human interest piece of how you have used the approach of taking breaks for yourself and now do it as a business
2. Could be a listicle or you as a guest expert on a 10 creative things to do with kids type piece
3. Another could be a feature pitch around the trend and data you know on the benefits (could also really see it as a book)
You could pick out the themes as a couple of article headlines and pitch for podcasts if collabs and see which ones get the most pickup or garner the most interest and then go all in on that!
Amazing Lucy! Thank you so much. Makes me feel better that the multiple angles is a good thing and yes, I suppose it’s a case of seeing where the most interest lies. Thanks again. Super helpful! Xx
And forgive my lack of manners first, please: Thanks for the wonderful tips and most importantly, congrats re: your baby and enjoy enjoy! I had twins and babies are absolutely irresistible until about whatever age they tell you to stop offering advice-- maybe age 27-- but they'll still be asking for $! (About 41% of parents in the USA are still helping financially. )
I do not doubt that you know what works. But I find it reprehensible that we have to do the work for the journalists / spoon feed them. Aren't they trained right? Are they really that busy or lazy! Next we know is they'll be complaining that bots or AI taken over their jobs...
Actually I would flip this. If we are pitching a journalist WE should be trained. It’s not their job to promote us. It is their job to write up newsworthy stories and being sent hundreds of boring press releases that read like adverts isn’t fair to them. They are bombarded with irrelevance, it’s for us to do better.
Okey dokey, Boss! As I said, I don't doubt you know what you are doing. Your newsletter and authoritativeness is very impressive. Anyway, 1:37 a.m. here; good night!
I am thinking about the stuff around DEI is dead, and how I could use that to centre a discussion about my book Inclsuiev Leadership Navigating Organisational Complexity. My work focuses on data-driven insights on inclusive leadership practices rather than on the moral argument. Revolutionizing Leadership: How 'Inclusive Leadership' is All About the Competitive Edge Now! Target audience: business leaders, HR professionals, and organisational development experts with a vested interest in fostering inclusive cultures. I am not sure if thats what you meant by todays tips?
I love all this thinking - so for you I would be thinking about where and who writes about these subjects. And then rather than just sending a press release about your book for example you could carve up different ways to talk on these themes with the press release as background information.
If you were sending any of your examples, would you also attach a press release included in this for further information? (Totally different to the “spray and pray” because you’ve pulled out the relevant parts)?
Could you point me in the direction (or will you be doing a lesson?) in writing a good press release which would accompany? Would you then tailor this press release to each outlet?
As ever, thanks for the hugely useful advice, tips and examples.
On press releases, I would usually keep the same one unless it was a completely different angle e.g. a gift guide style press release versus a technical photography release.
Morning Lucy! I’m feeling bad writing this on a Sunday but it’s constantly on my mind (in a good way!) and I’ve just had a lovely relaxing morning before the ‘noise’ wakes up so feeling like it’s ok.
Anyway, I need to ‘hype myself’ and I know you’re the woman to help!
My membership - now called Wonder Club - is based on the premise that being more curious, more child-like, and embracing wonder and creative thinking on a daily basis, improves our wellbeing, our professional skills, and our relationships with our family/kids.
I’m starting a podcast called 3-Minute Wonders with quick playful ideas to do with kids, and part of the membership will have a Parenting Hub with a bank of ideas, so the parenting angle will be prominent. But as busy working parents (my target market) we also need to look after ourselves, which it helps massively with, and also is hugely beneficial for developing vital business skills, so I feel torn in which direction to aim it at. Or is it good as there’s multiple options in terms of PR?
Any ideas or advice, very grateful received. And merci in advance! Thank you Lucy.
Kate xx
Morning! Great question and most welcome. It is brilliant because you have multiple different angles. Your overarching theme is the Wonder Club - creating moments of wonder. And then you have different pieces you can pitch from that.
1. Could be a first person / human interest piece of how you have used the approach of taking breaks for yourself and now do it as a business
2. Could be a listicle or you as a guest expert on a 10 creative things to do with kids type piece
3. Another could be a feature pitch around the trend and data you know on the benefits (could also really see it as a book)
You could pick out the themes as a couple of article headlines and pitch for podcasts if collabs and see which ones get the most pickup or garner the most interest and then go all in on that!
Amazing Lucy! Thank you so much. Makes me feel better that the multiple angles is a good thing and yes, I suppose it’s a case of seeing where the most interest lies. Thanks again. Super helpful! Xx
And forgive my lack of manners first, please: Thanks for the wonderful tips and most importantly, congrats re: your baby and enjoy enjoy! I had twins and babies are absolutely irresistible until about whatever age they tell you to stop offering advice-- maybe age 27-- but they'll still be asking for $! (About 41% of parents in the USA are still helping financially. )
I’ve got 3 and a dog (who is probably the most needy). 😂
Twins 👯♀️ impressive!
I do not doubt that you know what works. But I find it reprehensible that we have to do the work for the journalists / spoon feed them. Aren't they trained right? Are they really that busy or lazy! Next we know is they'll be complaining that bots or AI taken over their jobs...
Actually I would flip this. If we are pitching a journalist WE should be trained. It’s not their job to promote us. It is their job to write up newsworthy stories and being sent hundreds of boring press releases that read like adverts isn’t fair to them. They are bombarded with irrelevance, it’s for us to do better.
Okey dokey, Boss! As I said, I don't doubt you know what you are doing. Your newsletter and authoritativeness is very impressive. Anyway, 1:37 a.m. here; good night!
I am thinking about the stuff around DEI is dead, and how I could use that to centre a discussion about my book Inclsuiev Leadership Navigating Organisational Complexity. My work focuses on data-driven insights on inclusive leadership practices rather than on the moral argument. Revolutionizing Leadership: How 'Inclusive Leadership' is All About the Competitive Edge Now! Target audience: business leaders, HR professionals, and organisational development experts with a vested interest in fostering inclusive cultures. I am not sure if thats what you meant by todays tips?
I love all this thinking - so for you I would be thinking about where and who writes about these subjects. And then rather than just sending a press release about your book for example you could carve up different ways to talk on these themes with the press release as background information.
I have nothing thoughtful to add but am in love with the phrase ‘spray and pray’ 😆
One day we can collect a comedic list of the best book launch phrases.
If you were sending any of your examples, would you also attach a press release included in this for further information? (Totally different to the “spray and pray” because you’ve pulled out the relevant parts)?
Could you point me in the direction (or will you be doing a lesson?) in writing a good press release which would accompany? Would you then tailor this press release to each outlet?
As ever, thanks for the hugely useful advice, tips and examples.
On press releases, I would usually keep the same one unless it was a completely different angle e.g. a gift guide style press release versus a technical photography release.
Never attach.
Cut and paste after your sign off.
X