Recently awarded the Enterprise Nation PR Advisor of the Year 2025
📣 Welcome to Hype Yourself
Hiya, I'm Lucy Werner, your go-to cheerleader for solopreneurs. Come and join a Top 50 Business Substack with over +11,500 subscribers.
I’m on a mission to make promoting your work feel less painful, remove the time-sucking stress and, dare I say, make it fun?
A personal note from me…
I relocated three years ago from running a PR and branding agency in east London. I am now a French student, co-founder of three children, and building the Hype Yourself newsletter community.
I’ve always wanted to be a writer and champion the underdogs, and this is my gamble to make this business replace my agency income.
I don’t just support you all with your journey, I also share the brutal honesty of midlife relocation and my solopreneurship pivot.
🔥 Why Upgrade?
Weekly email: Stop wasting time by being overwhelmed with your PR. Each week receive a prompt, lesson or resource with actionable takeaways to increase your visibility and impact.
Exclusive Live Sessions: Direct access to me or geeks in their niche from my 20+ year network. These monthly live sessions expand your skill set and are worth the annual subscription fee alone.
Community & Networking: You are who you play with. Hype Yourself isn’t just for connections, but collaborations. We have authors, retreat hosts, independent brands, consultants & a whole bunch of creative entrepreneurs who are working together in a myriad of ways.
Interactive Learning & Feedback: Get personalised feedback. This isn't just about access to information. It is access to my responses to your unique situations.
Immediate Access to Archives: Instantly tap into my treasure trove of resources.
🎫 Regular directories: The jewel in my PR crown. I comb through podcasts, newsletters, speaker slots and opportunities to raise your profile and send it directly to your inbox. Gold.
Free Subscribers Enjoy:
The Hype Monthly Newsletter: Regular updates with essential PR tips and strategies.
Selective Insights: Access to special topic articles and guest expert contributions, giving you a taste of what lies beyond.
❤️ Nice stuff, my paid readers have said…
“So many great opportunities for collabs in Lucy’s membership.” “I was blown away by how much value you’re giving in the newsletter. You’re building something really special.” “I couldn’t recommend the Hype Yourself space enough. I’ve learnt SO much since I joined her space as a paid sub. This isn’t a space you join and then get ghosted 👻 no sir-ee - it’s a lively fun, a real community of creative and like minded colleagues. Lucy is your number 1 fan, you are never ignored.” “I became a paying subscriber just before my book was published and got so much support from Lucy straight away. I’ve no intention of leaving.” “Lucy Werner’s support has been invaluable. If self-promotion makes you anxious but you care about what you do, subscribe.”
Trophy Cabinet: I walk my own PR talk and share how I did it with you.
📰 Forbes | The Times | Stylist | The Daily Telegraph | Metro
🏆 Enterprise Nations PR Advisor of the Year 2025, Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch
🎙️ The Unconventionalists | Everyone Hates Marketeers | Power Hour | The Futur
⏰ I have over two decades of PR industry experience from in-house to some of London’s top creative agencies before setting up my own agency in 2014 focused on small business.
👩🏻🏫 I’ve taught thousands of solopreneurs across universities, accelerators, and creative memberships to my cohorts
🐍 I’m shedding my former agency London ‘girl boss’ life and learning to be a slow solopreneur in rural France, readers get a behind-scenes-look at that journey
Official Biography:
Lucy Werner is the writer behind Top 50 global business newsletter Hype Yourself on Substack.
With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.
She’s the author of three books, Hype Yourself, Brand Yourself & No-Nonsense PR. She was recently named Enterprise Nations PR Advisor of The Year, featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch.
She is a Domestika instructor and an Adobe Express Global Ambassador. She lives with the co-founder of three children in rural France and has a bonkers cockapoo Arlo.
Follow her on Instagram, TikTok and LinkedIn.
