📣 Welcome to Hype Yourself
Hiya, I'm Lucy Werner, your go-to cheerleader for solopreneurs. Come and join a Top 50 Business Substack with over +10,500 subscribers.
If you are interested in any of the following:
✅ want to know how to get paid for your expertise
✅ want to start landing national spots and stages
✅ need ready-made opportunities to pitch for
✅ would love templates, tips and resources to save you time at promoting yourself
✅ you struggle with confidence and not knowing what to say
✅ you are a solopreneur who wants to learn more about my own solopreneur journey and midlife relocation to France
✅ you want to be part of a supportive, creative and like-minded solopreneur community
Then Hype Yourself is for you!
Trophy Cabinet:
I walk my own talk. Some of my accolades include:
📰 Forbes | The Times | Stylist | The Daily Telegraph | Metro
🏆 Enterprise Nations PR Advisor of the Year 2025, Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch
🎙️ The Unconventionalists | Everyone Hates Marketeers | Power Hour | The Futur
⏰ I have over two decades of PR industry experience from in-house to some of London’s top creative agencies before setting up my own agency focused on small business.
👩🏻🏫 I’ve taught thousands of solopreneurs across universities, accelerators, and creative memberships to my cohorts
🐍 I’m shedding my former agency London ‘girl boss’ life and learning to be a slow solopreneur in rural France, readers get a behind-scenes-look at that journey
Why upgrade?
As a paid subscriber, you’ll unlock:
📣 👩🏻🍳Weekly PR recipe or pitch directory to help you hype yourself
👩🏻🏫 First Tuesday of the month expert lives with me or a guest from my network to upskill your hype
🥗 Served with side dishes of personal essays on my lessons learnt in solopreneurship
👯♀️ Connect with my network of creatives and solopreneurs
💬 Comment on articles or DM your questions for bespoke feedback
📚 Access the archive immediately
And all-access passes to the archive of replays, including:
AND time-saving resources, including:
FREE Subscribers receive:
🌟 The Hype monthly newsletter: PR tips & brand-building advice
📣 Occasional articles on everything I know on a particular topic or guest articles
❤️ Nice stuff, my paid readers have said…
“So many great opportunities for collabs in Lucy’s membership.” : “I was blown away by how much value you’re giving in the newsletter. You’re building something really special.” “I couldn’t recommend the Hype Yourself space enough. I’ve learnt SO much since I joined her space as a paid sub. This isn’t a space you join and then get ghosted 👻 no sir-ee - it’s a lively fun, a real community of creative and like minded colleagues. Lucy is your number 1 fan, you are never ignored.” “I became a paying subscriber just before my book was published and got so much support from Lucy straight away. I’ve no intention of leaving.” “Lucy Werner’s support has been invaluable. If self-promotion makes you anxious but you care about what you do, subscribe.”
Official Biography:
Lucy Werner is the writer behind Top 50 global business newsletter Hype Yourself on Substack.
With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.
She’s the author of three books, Hype Yourself, Brand Yourself & No-Nonsense PR. She was recently named Enterprise Nations PR Advisor of The Year, featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch.
She is a Domestika instructor and an Adobe Express Global Ambassador. She lives with the co-founder of three children in rural France and has a bonkers cockapoo Arlo.
Follow her on Instagram, TikTok and LinkedIn.
