Welcome to Hype Yourself, written by author Lucy Werner, a nobody who wants to help you become somebody.

📣 Sit with 7,000 + subscribers of creatives

💻 I made the Top 10 Business reads in my first month (now a global Top 100 business publication on Substack)

📚 Written by small business self-promotion expert and author of Hype Yourself and Brand Yourself

Helping you to Hype Yourself

Hello! I’m Lucy Werner 💁🏻‍♀️ thank you for joining me. With over 20 years PR & creative agency experience, I help people like you with:

• generating ideas of how to promote yourself

• confidence and know-how to start pitching

• time-saving tips and resources

• a backstage pass and access to my solopreneur pivots & lessons learnt

Get the discounted £70 annual subscription to hear from me every Sunday. You’ll receive 

• 🌟 The Hype monthly newsletter - born in 2019 - with brand-building and PR tips

• 📣 Full access to prompts from my 52 PR Tips to help you with self-promotion, with templates, expert tips and opportunity

• 🎨 🧠 💻 Monthly Zoom workshops with guest experts to help you think differently, put yourself where you don’t belong and find alternative ways to make an income

• 🙋🏻‍♀️ Personal Essays based on anything from my midlife relocation from east London, UK, to a hilltop village in the Var, France, to lessons learnt from running a PR consultancy for creative entrepreneurs and now remote, flexible working

  
  Building momentum with your PR takes a minimum of 2-3 months. Sign-up for a year to get your intention in motion together and a heavy discount over monthly.

  Subscribe

  FREE Subscribers will receive The Hype monthly and the occasional self-promotion treat in their inbox.

What subscribers say:

“I became a paying subscriber just before my book was published in December and got so much support from Lucy straight away, I’ve no intention of leaving” - Gabrielle Treanor, The Haven and Author of The 1% Wellness Experiment

“I’m such a fan of Lucy Werner - if the idea of self-promotion makes you feel like an Edward Munch painting, but you care about what you do and need to know how to shout about it - subscribe.” Daisy Buchanan, Creative Confidence Clinic and Author

“I loved to see the energy and genuine interest from everyone to get to know and help out each other. It’s very empowering. And I have to say big kudos to you for the amazing engagement from the get go, I’m super impressed. I just joined and I feel like I’m already getting value right in my first interactions.” Rémy Bertoli,

“Thank you for every tip, idea and motivation you've sent via Substack since October. When I signed up, I started a Google Doc, and I've been diligently making notes and plans full of PR learnings and your personal feedback... I'm so pleased I signed up.” Vicky Smith, Flicemail

What qualifies me to do this?

Since my first work experience in placement at 17, I’ve only ever worked for Public Relations, Advertising & Innovation Agencies before setting up my own consultancy:

• I’ve learnt the best practices from big global brands in huge creative agencies and employed them on small businesses with my own consultancy

• I’ve taught thousands of entrepreneurs and creatives through universities, creative accelerators, online business schools, brand partnerships, co-working spaces, and magazines.

• I walk my talk. I’ve built my solopreneur career via self-promotion featured in 100s of podcasts, press articles, talks & workshops for memberships and networks.

• Written two small business books, a global ambassador for Adobe Express and instructor for Domestika

My own story, or what I call showing a bit of ankle

I have always wanted to be a journalist or a writer. I’m really good at helping people with PR.

Substack allows me to combine the both.

As a child, I was an avid member of the ‘Funday Times Club and dreamt of being Lois Lane from Superman as an investigative journalist.

My Dad published my first fiction book in his office binder when I was 7. (Super limited-edition one-off copy with bespoke illustration 😂).

However, my journey in writing stopped when my confidence was knocked out of me academically at school.

By chance, work experience placement at 17 led to a career in communications.

I’ve worked for some of London’s top advertising, creative and innovation agencies before starting my own boutique consultancy The Wern in 2014.

I met so many amazing people who couldn’t afford traditional PR & branding agency pricing, so I tried to keep my fees as low as possible.

It turns out it’s hard to run an affordable agency AND make a profit, so the DIY resources were born.

I wrote Hype Yourself to help small businesses who wanted to get themselves out there and Brand Yourself with my branding geek and colour enthusiast co-founder of my children.

I paid to upskill in teaching, hosting workshops, presenting and public speaking, and I practised my craft for free for years.

Today: Fleximote writing & workshops on Self-promotion

In November 2023, the co-founder of my children and creative agency left my business for a dream in-house role.

We took shared parental leave with our first two children, and childcare was 50/50.

Today, with our third child, I’ve been on full-time maternity leave in a country where I am learning to speak the language.

I shut down running my agency and am now focused on writing here and putting all of my chips in on Substack until I get full-time childcare in September 2026.

I’ve set the audacious goal to hit 1,001 paid subscribers to make my childhood dream of writing for a job a reality by then. My two motivations are:

1. To serve as many creatives in the confidence, know-how and tips to get themselves out there

2. To build a sustainable, flexible remote business so that when my second child has their next round of open heart surgery (pencilled for 2025), I can be with them every day.

Lucy Werner - Official biography

Lucy Werner is founder of HypeYourself.com, an education platform to help build your brand and get it out there. Werner has taught hundreds of entrepreneurs through workshops, resources and courses for creative spaces like The Futur, Bayes Business School, Courier magazine and the University of Arts London. Werner has over 20 years of communications experience and has written two bestselling books, Hype Yourself and Brand Yourself. She has been listed in Alt Marketing Power 100, The Dots Risings Stars and Start Up Magazine Female Founders to Watch.

She is a global Adobe Express ambassador and Domestika instructor and writes about self-promotion & creative living for her Substack publication with 7k subscribers.

www.hypeyourself.com
www.instagram.com/lucywernerpr
www.linkedin.com/lucywernerpr

TROPHY CABINET

The Times | Stylist | The Futur - Chris Do |