🍽 Weekly PR Recipe: Spicing up an old email pitch

A quick dish to help you hype yourself this week

Sep 09, 2024

Hiya 🌊,

I’ve been cooking up some PR treats in my test kitchen to try and make this newsletter more digestible for you.

Sometimes it isn’t about a hard PR start moment, it’s about taking just a bit of action, making some luck and getting a bit creative.

My PR Recipes are designed to be easy and flexible and to get you flexing those PR muscles week after week — they’re made for you to add your own magic. Let me know what you think!

Lucy

P.S. This PR Recipe is my treat! But if you want to keep hyping yourself every week with me, upgrade today.

This week’s PR Recipe, coming from London, is designed to help you zhush and recycle content.

Dish: Rethink an old email pitch

PR cooking level: Medium

Time to prepare: 45 minutes to 1 hour

Ingredients:

1 Part PR Tool – Email pitch
2 Parts Actionable Tips – Hyper personalized content & why now
A Pinch of creative insight – A creative idea to refresh and refine

Instructions:

Step 1: Dig out an old email pitch. It can be a proactive opinion pitch, a press release about your product launch, or a response to a journalist's request.

[If you have yet to start a draft email pitch, watch my workshop on pitching]

Step 2: Cross-check to make sure the subject line matches the end destination.
Do you have the name of the exact column?

Pitch for Metro Opinion: Example headline here

Step 3: Cut the fluff! Ask yourself: How can I remove words and get straight to the story and what is interesting for the recipient’s readers/listeners/viewers?

Step 4: Ask yourself if your pitch answers: “Why now?” You could also search for a national calendar date, a key anniversary, or set up Google alerts around keywords.

Step 5: Open ChatGPT and put in this prompt to get feedback:

Think like a publicist. I’m putting a short, concise pitch email together. Flag other articles or shows similar to [the story you want to tell]. I know [name of publication] reaches [share about the end destination’s audience, such as the target reader/listener].

Step 6: Send out your new and improved pitch.

👩🏻‍🍳 Pro Tip:

Timing can make or break a pitch. Perhaps you are crafting something now that you schedule in your email drafts to go out closer to the time?

Over to you…

Feeling brave? Want some email pitch feedback? Pop your pitches below and I’ll give you some love.