🍽 Weekly PR Recipe: Cooking Up Local Media Success

💌 A quick dish to get you thinking more locally

Hiya 🌊,

One of my favourite recent examples of self-promotion in the wild from the Hype Yourself community comes from Good Mood Creative.

After moving to a new area, she created a regional listings release to bring the local community to her event. The result? Not only did the community show up, but she also bagged a 45-minute interview on her BBC local radio show.

Sometimes, small steps, like creating a listings email, can create the momentum for bigger opportunities. Whether you're running a pop-up, hosting a book launch, announcing some research, or hitting a milestone, this week’s recipe will show you how to make your local press work for you.

Let’s get into it…

Lucy x

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Dish: Create a Winning Listings Release

PR Cooking Level: Easy
Time to Prepare: 20–30 minutes

Ingredients:

• 1 Part Key Event Details (Who, What, When, Where, Why, How)

• 1 Dash of Timeliness (Why Now?)

• A Pinch of Visual Appeal (Photo or headline-worthy details)

Method:

Step 1: Write Your Listings Release
Keep it simple and snappy. Use this as your go-to template: