🍽 Weekly PR Recipe: 🎉 2024 Wrapped

💌 Alternative dish to help celebrate your year with your audience 💌

Dec 15, 2024

Hi! I’m Lucy, and I help creatives build their brands and get themselves out there. If you’re scrambling for a last-minute gift for a friend in the small business, freelancing, or creative sectors, why not consider a subscription to my publication? It’s a gift that keeps on giving, all year round.

Live for Adobe Live with Clara Galan (in my head, we are Ru & Michelle)

Hiya 🌊,

This week's recipe is inspired by my work for Adobe Live in Munich this week, where I show how small business owners and creators can use Adobe Express to help hype themselves.

It’s a cyclical experience because it starts with your questions, topic suggestions and challenges to shape the content I teach and share ❤️.

For those who love video, you can watch my session at the three-hour mark, during which I discuss what posts we need for 2025.

Idea 1: You can pin your ‘How To Work With Me Post’, which I wrote about in this recipe here, or watch my making of on Instagram here.

Idea 2 and the foundation for this weeks recipe is all about an alternate to the Spotify Wrapped 2025 social media campaign. Show your year, show a bit of ankle without being a show-off-Sally.

Let’s get into it…

Lucy x

As a global ambassador for Adobe Express, I can support my writing and content creation and will be marking today’s post under#AdobeExpressAmbassadors #Ad for the featured content.

🎁Dish: 2024 Wrapped 🎁

PR Cooking Level: Intermediate
Time to Prepare: 60 minutes

Ingredients:

1 x teaspoon of introduction: Start with a captivating hook that reflects your year's theme.
2-3 lines of inspiration: Share the elements that shaped your year, like colours, songs, hero products, walks, museums, or everyday moments.
1 x pinch of personal touch: Can you give me a pinch of ankle?
Sprinkle of engagement: Encourage your audience to share what inspired their year.

Method:

lucywernerpr

A post shared by @lucywernerpr

Step 1: Set the Scene
Introduce your post by explaining concepts such as "My Year in Reading" or "Soundtrack of My Year". If you can bear it, show a video of a photo with yourself alongside a graphic, as it helps engage with you.

Example: My thumbnail above combines a small video with me and pointing “My 2024 in colour”

Step 2: Dive into Details
I was inspired by searching through my camera roll and just drag and dropped them as video clips into Adobe Express.
I know a lot of you stressed you aren’t video editors, and honestly, neither am I! It’s easy to plop them all in, and then I shrank each clip to about x3 seconds.

Alternative serve: If you don’t have video clips, you can easily replace this with photos for a carousel post.

A quick drag and drop of all my video clips ready to share

Step 3: Show a bit of ankle
Long-time readers will know I’m not about showing all your private life, but where you can, give us a glimpse of what makes you who you are.

Maybe you are clumsy, and you can humorously reveal this. Think back to the values we set for ourselves and how you can incorporate them.

Example: One of my values is fun: my last clip is me belting out Celine Dion aboard my imaginary yacht. It's a personal nod to me trying to bring fun into my work.

P.S. Need more PR tips each week? Upgrade today to access the PR Recipes and Directories archive for my paid readers.

Dietary replacements: Only on Substack and hate social media? I gotcha

🌟 This could be a great idea for a photo essay post to give your readers an insight into your world.
✍🏼 On your publication ‘About Page’ you could include your 2024 wrapped post as a summary of what your audience could see from the last year
🥒 If you are a prolific writer, perhaps you could do a summary of your favourite posts from the year?