The Hype - January edition 📣
📆 Live dates for your diary, PR inspiration & what is now and next...
Hiya 🌊! I’m Lucy, the cheerleader for solopreneurs. The Hype is my monthly free-to-read. Pop your email in this joyful box below to never miss an edition.
Hiya 🌊,
Welcome welcome to the first edition of The Hype for 2025!
Since moving to the South of France, I enjoy the new start to the year a lot more.
In the summer, we tend to close the shutters and hide inside because it is too hot.
But Winter sunshine makes me want to get out into the fresh air and then come back and cheer you on with my hype energy.
In 2025, we will work on these themes loosely each month, reflecting the chapters of my third pocketbook, No-Nonsense PR.
If you upgrade, you will receive PR recipes or prompts, tips or templates to help you Hype Yourself, mini-directories of pitch opportunities, a monthly live and side servings of personal essays from my own solopreneur journey to help you on yours.
🎁 Sign-on bonus 🎁
If you take an ANNUAL subscription in January, I will gift you a free paperback copy of No-Nonsense PR, my third book worth £10 / $12. (This applies to anyone who upgrades from monthly to annually)
Let's get cracking with reviewing some of the good stuff, shall we?
Lucy x
Come into the PR kitchen this month…
🗺️ This month’s theme is around goal-setting, based on Day 1 of No-Nonsense PR
🥣 Special Guest. We have a special guest recipe collaboration with the excellent Louis Grenier, author of Stand the F**k Out
📋 Templates Straight out of my original book, Hype Yourself, you are going to get your hands on some goal-setting templates because our promo efforts should support our business goals
📆 Monthly live session will now be held on the first Tuesday lunchtime (12:00-13:00 GMT) of the month.
January is around goal-setting and Q&A time with me. Make sure you register here (scroll down to the 📆 Add live calls to your diary)
👩🏻🏫 Come and see me in real-life: I will be at Enterprise Nations Start Up Show 2025, at the Digital Evolution Stage 3.15pm–4pm: Mastering online storytelling for maximum results. Anyone else coming? You can grab a ticket here.
💬 Tag me in your ‘Ways to Work With Me Post’ for 2025? I’ve made a little reel of what you need, click here to remix my template or read this post for instructions.
🔎 Don’t have time to find PR opportunities? Remember to check my minuscule directory (first one for 2025 arrives next week)
Building in public update
I’ve set an audacious goal to hit 1,001 paid subscribers. Here is how the journey is going:
I turned on paid subscribers on October 22nd 2023;
- Last month, I was Top 49 in business. This month I’m down ⬇️ 🥲 to 50.
- Paid subscribers: last month, I had 456. This month 458 ⬆️ 2
(My puppy levels of excitement about kickstarting 2025 means I am not too worried about this. Let’s see how we do for next quarter before we panic).
- Free subscribers: last month, I was at 10,342 This month, at 10,639 ⬆️ 297
4 PR mini-lessons
🔮 Prediction pieces are an excellent way for service-based business owners to get their expertise out there Seven predictions and tips for small business in 2025 by
🎭 I always say, “You are what you read” and encourage you all to diversify your reading to help with PR efforts, but there is an even greater reason here Why consuming arts and culture is good for wellbeing (credit to
for sharing this first)🥬 Newsjacking can be done subtly, like using our expertise to showcase a seasonal moment. Chefs kiss to this seasonal take on How to Transform Your Brussels Sprouts into the Perfect Sri Lankan Stir Fry in Four Easy Steps
🔬 Research stories are a great way to highlight a trend and own a story. Several brands are involved in this instance, and it taps into a newsjacking moment again as we have word of the year. Do you speak Gen Z? Sigma, aura and Skibidi named the fastest-growing Gen Z slang terms
New to me and my work?
You can buy my books Hype Yourself or Brand Yourself or my recent book from the 6-minute smarts collection No-Nonsense PR (UK) or No-Nonsense PR (US)
P.S. found this helpful? Help me hype another with a little share?
Well, well... I wasn't sure about going to the start-up show but your being there gave me that extra push, so thank you! It's very reasonable priced (lunch included 😮) and I might as well make the most out of being in London while I can. Anyone else joining me❔
I signed up for the live, then failed to spot it had not gone on my calendar. Sob! All lives no pre-booked in my diary. Sorry I missed it. Is there a recording?