The Hype - February edition 📣

📆 What is cooking in your PR & brand building kitchen...

Hiya 🌊! I’m Lucy, the cheerleader for solopreneurs. The Hype is my monthly free-to-read. Pop your email in this joyful box below to never miss an edition.

Hiya 🌊,

I’m still recovering from a hideous winter flu that has evolved into a chest infection. I have been trying where I can to get out in the sunshine and get the fresh air in.

Outside of writing this newsletter, I am a part-time French student who just passed my B1 mock exam. I still need to practice writing and speaking, so I will refine my skills before I take the test in a few months.

Just to refresh your memory, these are the loose themes for this year's publication, reflecting the chapters of my third pocketbook, No-Nonsense PR.

Let's get cracking with reviewing some of the good stuff, shall we?

Lucy x

Come into the PR kitchen this month…

🧠 I even impressed myself with this one, a list of all the best stuff from me to you to choose from.

🥣 Special Guest. We have a special guest recipe collaboration with the excellent Louis Grenier, author of Stand the F**k Out

📋 Direct to my audience feedback. Watch out for Sundays post - a replay of our LIVE Q&A session with an opportunity to post your link or challenge in the comments, I will give you a PR hack and a link to a Hype Yourself resource from the archive

📆 Paid readers add March 4th to your diary for our Monthly live session (12:00-13:00 GMT)

🔎 Don’t have time to find PR opportunities? Refresh with January's directory of opportunities.

Building in public update

I turned on paid subscribers on October 22nd 2023, with an audacious goal to hit 1,001 paid subscribers. Here is how the journey is going:

I want to normalise having quieter months that go backwards and be totally okay. I don’t spiral 🌪️, and neither should you. Things ebb and flow. I look at revenue figures quarterly vs year-on-year to judge, and this month, I will proudly show you my digits.

- Last month, I was Top 50 in business. This month, I’m down ⬇️ 🥲 to 55.

- Paid subscribers: last month, I had 456. This month ⬇️ 448

- Free subscribers: last month, I was at 10,639. This month, at 11,370 ⬆️ 731 - my biggest growth month yet.

📣 I love helping hype another and so want to share some of the cool things my paid readers are up to:

📚

Kathy Slack

food memoir Rough Patch: How a Year in the Garden Brought Me Back to life came out yesterday. Can we buy her book and give her some launch week restack love ❤️

📚 I got an advanced copy of Holly Stars Murder in the Dressing Room and it is joyful. If London used to be your stomping ground and you love all things drag buy it! This is witty, gripping, and I’m ready for the next one already….

🗺️ Fancy a retreat in Provence? Not mine (yet), but

Ajiri Aki

has released her 2025 The Good Life Retreats in Provence: September 27 - October 2, 2025 in Saint-Saturnin-les-Apt and October 4- October 9, 2025 in Gordes

🇮🇹

Kate Watson-Smyth

had partnered with architect Catherine Finkernagel of Spaces Refines for the ultimate home interior retreat June; you can make confident and transformative decisions for your dream home.

📸 Want to feel better at capturing those family memories?

Jo Tennant

has put together these insights (perfect for those of us approaching half-term and it never being picture perfect)

🤡 

Amanda Kelleher

is smashing her content over on LinkedIn, offering theatrical-based workshops for corporates.

New to me and my work?

• You can buy my books Hype Yourself or Brand Yourself or my recent book from the 6-minute smarts collection No-Nonsense PR (UK) or No-Nonsense PR (US)

• Find me on Instagram, LinkedIn or TikTok

P.S. found this helpful? Help me hype another with a little share?