The Hype - December edition 📣
PR resources & what is now and next...
Hiya 🌊! I’m Lucy from Hype Yourself. The Hype - is my monthly free round-up born in 2019.
Hiya 🌊,
I need to start this month’s newsletter with a big thank you to all of you.
Last night, I won Enterprise Nations’ PR Advisor of the Year category. It wasn’t a pay-to-play contest; it was decided by the public vote.
I know so many of you, my readers, voted for me.
It has felt like the most pivotal year as a PR advisor.
It’s kind of a treat to end the year on a bit of a high in the solopreneur, French student, and mother juggling rollercoaster.
I'm not going to lie though - I’m crawling to that end-of-year finish line, folks. I got my final push on, and then I will try to refocus and reset for 2025.
Recipes and content will be gentler to help you with the end-of-year hecticness. This month's recap has a few actionable items, but December will be less work and more review and recap.
🎁 Polite notice: If you have a small business bestie, solopreneur, freelancer, author, writer, creative entrepreneur who would benefit from upgrading to paid membership, you can buy them a subscription as a gift 🎅🏼
Let's get cracking with reviewing some of the good stuff, shall we?
Lucy x
Come into the PR kitchen this month…
🎅🏼 Got the perfect thing for a Christmas Gift Guide? You are all invited to pitch your product by following this recipe here.
🏋 Fancy flexing your PR muscles elsewhere? Come and share a win with us here.
👩🏻🏫 Catch the replay of my free session for Enterprise Nation on Creating a Profitable Substack that Grows Your Brand
💬 Have you written your ‘Ways to Work With Me Post’ for 2025? I’ve made a little reel of what you need, click here to remix my template or read this post for instructions.
🔎 Don’t have time to find PR opportunities? Remember to check my minuscule directory (last one for 2024 arrives next week)
Building in public update
I’ve set an audacious goal to hit 1,001 paid subscribers. Here is how the journey is going:
I turned on paid subscribers on October 22nd 2023;
- Last month, I was Top 49 in business. This month I’m sat at the same position 🔁
- Paid subscribers: last month, I had 440. This month 456. ⬆️ 16
- Free subscribers: last month, I was at 9,914. This month, at 10,343 ⬆️ 429
Walking my talk - some of my PR wins.
🎙️A big thank you to
for inviting me to talk about how to hype yourself as a writer without feeling icky
🌌 A magical tarot-led interview with
New to me and my work?
You can buy my books Hype Yourself or Brand Yourself or my recent book from the 6-minute smarts collection No-Nonsense PR (UK) or No-Nonsense PR (US)
P.S. found this helpful? Help me hype another with a little share?
Congratulations on your win! Well deserved.
How do you know you’re no 49? Where do you go to find that ranking?
So well deserved!!! Congrats on the award, Lucy ✨