Hiya! I’m Lucy from Hype Yourself. I’m rebuilding my archive after this happened. Join to receive a weekly email cheerleading the self-employed in work and life. Creative ways to promote your work. Alternative income for experts. Slightly above-average living.
Hiya lovely people,
This replay is for those of you who couldn’t make it live to our Q&A with Fiona — the current Features Editor at Happiful magazine (and longtime freelance contributor there).
🎥 Watch the replay above to find out:
What Happiful is actually looking for in a pitch (hint: it’s not first-person)
What makes a feature-worthy story stand out
How to position yourself as an expert or case study (even if you’re not on their directories)
And the big do’s + don’ts that Fiona wishes more people knew!
✍️ Useful Takeaways:
🧠 Happiful is a print-first magazine focused on mental health, well-being, and joy-bringing stories - and they’re about to publish their 100th issue! They want fresh ideas backed by research with new, unique & niche angles.
📅 They work 10+ weeks ahead for print (but they are evergreen so they are not looking for seasonal stories)
💬 Most features involve multiple voices: experts, case studies, and cultural references — not personal essays.
📚 A strong pitch includes:
