🖼 February micro-masterclass announcement: Picture perfect 📣

The most underused and easiest way to amplify your promotion using photography

Hiya 🌊! I’m Lucy from Hype Yourself. If you are new to this page, pop your email below to ensure you receive my posts sent every Sunday. 52 PR Tips challenge tasks are sent out every fortnight(ish) to help you with self-promotion, templates, expert tips and opportunities. Come and sit with us.

An example of using photography to secure my inclusion in an article

Next Wednesday | February 28th 2024 | 12 pm GMT | Zoom 

Replay available to watch at your convenience

Get access below

We all want to get into print newspapers or online, but it’s tricky. Some people are more well-known than us, and comments are always selected. Or it’s a famous big brand with a massive budget for a creative campaign.

Learn my favourite trick for being able to help secure press coverage AND add another format for telling your story. It is one of the most underused mediums for pitching that all publications want AND need.

In this micro masterclass, we’ll cover: 

1. What does a picture story look like, and the secrets you need to make a good one

2. How to write a photocall and invite local media to your event

3. How to work with newswires to develop your own picture story

4. Why do I always submit landscape photography with press pitches

15-20 minutes of teaching

40-minutes of live Q&A, pick my 🧠 and tailored feedback (can be any subject, not just today’s lesson)

✨ Become a paid subscriber to get access to this micro masterclass. Save 20% with an annual subscription and you will receive access to last months Pitch Clinic, where you can read my own formula for pitch email success. Next month we will be looking at How to secure your first paid speaking opporting with a guest expert. Become a paid subscriber now!

These are the only live sessions I’m hosting while on maternity leave, so if you don’t want to subscribe, you are welcome to purchase and pop in as a guest.

I’d love to have you in the Substack Hype Yourself community!