Elevate Your Brand

The Ultimate Solopreneur's Guide with 100+ PR Tactics

Hiya 👋🏼! I’m Lucy. I used to run a PR & branding consultancy in London. Now, I use my 20+ years experience to write the Hype Yourself newsletter.

Welcome to my Hype playbook. The guide to creative tactics for solopreneurs and small business owners like you.

Think of me as your cheerleader on your solopreneurship journey!

Explore the archive, and remember to upgrade to receive a weekly dose of new PR recipes, including prompts, tips, templates, and personal essays to help you hype yourself.

Keep on hyping.

Lucy

x

P.S. Looking for a particular topic? Drop me a comment, and I’ll point you toward a resource if I have one OR even look to create for popular demand because I’m nice like that.

✍🏼 Author & writing geekiness

1. Borrow everything I know about growing a newsletter

2. How I sold 10,000 copies of my books

3. Borrow my non-fiction book launch blueprint

4. How I deal with comparison bugs

5. New to Substack? Helpful things to know

📰 PR 101 - The basics

1. How to write a press release

2. How to find your story for press

3. Feature pitch prompt and email template example

4. Does your audience know what you are selling?

5. How to self-promote with humility

6. 7-steps to aliging your PR time with your business goals

7. How to pitch to regional media

8. How to get on a podcast

9. How to get on the radio

10. Borrow everything I know about securing press

11. Spicing up an old email pitch

12. Build your journalist relations

13. How to land an opinion article with editor Jess Austin, Metro

14. Examples of successful pitches that landed opinion columns

15. Borrow everything we know about getting into Christmas gift guides

16. Replay of a LIVE PR Q&A ask me anything

17. How get into Freelancer Magazine with editor, Sophie Cross

🚨 Brand Building

1. How to make better workshops

2. How build a personal brand

3. 24 ways to break the rules, build your brand and get paid

4. A little task to help you get personal

5. 6 products you can create as a solopreneur

6. 5 tips to boost your brand borrowed from RuPaul

7. The one-liner

8. Zhuzh your LinkedIn banner

9. Borrow 8-lessons to grow your brand

📞 📔 Directory of pitching opportunities

1. Resource: 73 magazines and newspapers open to guest submissions

2. January 2025

3. December 2024

4. November 2024

🧠 Creative prompts

1. Who is worth your free time?

2. An end of year reflection prompt

3. Alternative end of year celebration post

4. Christmas Gift Guide / Pot Luck - pitch yourself

5. Share a fail

6. Looking for alternate places to pitch

7. Visualising your way to find your story

8. Why you need to read more

9. How to use calendar dates for your business

10. How to use pictures to sell your story

11. Une entree of creativity

💰 Money talk

1. I spent £1,000 promoting my newsletter and made 0

2. I made ££££ from failing to be a Sunday Times Bestseller

3. 10 alternative ways to make an income

4. Reflections from my career pivot in 2024 with juicy stats

5. I changed my mind about my newsletter pricing

6. How to get paid for public speaking

7. How to successfully run a crowdfunder

8. How to get paid partnerships with brands

9. How to increase sales and stability

10. The rise and fall of income streams in my business

🗺️ Solopreneurship & relocation journey

1. Why I chose to shrink myself from agency owner to solopreneur

2. I don’t have a plan b

3. Want to see what I’m wearing to walk my PR talk?

4. Very well…yet

5. 7 surprising things I’ve learnt from 2 years in France

6. Fixing broken hearts in the French Riviera (a personal bts of my move here)

7. The only person I have to keep up with now is myself

8. Settling into my third French winter

9. What happened when I moved to France pt. 2

10. One year in our new home
    

💪🏼 Flex your PR muscles with us

1. Why you need to share your wins

2. December 2024 Success Stories

I’m on a mission to help hype as many of you as possible. If you find my work helpful, please consider sharing to help hype another.