In July, I hosted nine one-to-one calls with entrepreneurs from a startup bootcamp accelerator, had a long chat with an old friend about the type of PR she needed to hire, and had a consultation call with an old client.
One key theme kept resurfacing.
Targeting niche newsletters and podcasts were more effective at selling a product or service then traditional print coverage.
It was an idea I then also saw being shared via the PR Girl Manifesto on their Instagram feed. But I don’t believe it is just PRs that should pay attention.
There is a tendency to think that PR is getting into press. That the only way to make sales and grow your business is through traditional media channels.
But newsletters and podcasts are an easier pitch that work harder for you.
It doesn’t matter if you have a product, an event or selling b2b services. There is going to be a niche one that is perfect for you.
The best bit?
To a stranger, we are what Google says about us. And you know what Google loves? Content.
If you Google me, it isn’t my traditional press coverage that shows up. It is the guest articles I’ve written for other newsletters or the podcast appearances I have had.
If you own a newsletter or a podcast, even better.
You can use your media platforms as a new business prospecting tool. Invite people or brands you want to collaborate with.
Check out the archive of directories and podcast recordings from last month for newsletters and podcasts to start pitching for. I’ve included a few other useful links.
✏️ June directory of opportunities
🎫 July mini-directory of opportunities
🎤 How do you get invited on to podcasts
📚 Top 50 Creator Journalists 25 (shoutout to
who shared this on LinkedIn)And don’t forget to sign up for a paid subscription to receive the August directory of opportunities.
- Put yourself where you don’t belong. Example: I write primarily about PR. I don’t pitch for PR publications.
- The worst that can happen is you pitch and get zero reply. Create a shortlist and send a tailored pitch.
- Play the long game. My biggest podcast mentions were rarely overnight wins. There were months of sustained relationship building usually through social media channels.
- Use the summer to read newsletters and listen to podcasts. Hyping yourself is as much about researching the right fit as it is about the pitch.
Found this helpful? Help me hype another.