24 ways to break the rules, build your brand, and get paid

A Hype Yourself Checklist for Creative Entrepreneurs

Hiya 🌊! I’m Lucy, and I help creative entrepreneurs like you build your profile so that you can make alternative income from your expertise. If you are new to this page, pop your email below to ensure you receive my posts.

A text-to-template image made in Adobe Express. Remix your own

1. Ignore the trends. Seek creative inspiration from your own private sources and try to post the bits of joy you love. Someone else blueprint is their blueprint. Rinse and repeat your own.

2. Pin your ‘Ways to Work With Me’: Imagine you are a restaurant, and someone is walking past to see what you offer. We need a menu in that window. Create a pinned post on all social channels of all your core offerings.

3. Be unreasonably consistent. Yes, you do need to repeat what you are about again. And again.

4. Be careful whose mentorship you seek. Don’t take advice from someone whose life you don’t want.

5. Know your value. Don’t work for free to help someone else make money. There will be people who do value your expertise.

6. Hack your schedule. Record how you spare your time for a week. Can you find ten minutes a day to hype? That will be 50 hours at the end of the year.

7. Write down your values. Pick 3-5. Stick them on your screen. Don’t collaborate with anyone or anything that doesn’t align.

8. Show a bit of ankle. YOU are what sets you apart from someone who does the same thing. Show us a bit of who you are.