📣 #010: How to use calendar dates for your business

The next edition from the 52 PR Tips challenge: prompts, tips & templates to help you Hype Yourself.

Hiya 🌊! I’m Lucy from Hype Yourself. If you are new to this page, pop your email below to ensure you receive my posts sent every Sunday of 52 PR Tips challenge, personal essays and other good things on self-promotion and creative living .

WELCOME TO THE 52 PR TIPS CHALLENGE - TASK 10

Do you ever struggle with ideas for promoting your book, writing, product or service business?

Today’s post requires you to take some time out for promotional planning.

For my friends who like batch content creation, this is a perfect way to pre-plan.

If you are more of a promotion on the fly person that is ok too. This can be a list that you refer to when your mood takes it.

Calendar dates 

There is a relevant national day for every business. Have a google and find yours, then make a plan to leverage it. 

An example of me using April Fools Day is below.

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Getting started with calendar dates

📆 Did you know there is almost a national day, week or month for everything? The most important question this can answer for a journalist is - Why now? If you have been struggling to get a press pitch picked up, then attaching to a relevant moment can be the difference between your story landing

⏰ If National Doughnut 🍩 Day feels a bit obscure, have you considered a date to hijack using your best secret weapon? YOU and your expertise. Many of the Hype Yourself community have commented in reaction to a calendar date (see more in the examples below)

📺 Did you know that local news & radio have a planning desk where they plan thousands of cultural events occurring and are always looking for new guests to comment on?

This week, we are going to take a look at the following:

• How to build a list of internal and external dates to help your promotion

• Examples of dates in action

• What are forward planning desks?