📣 #003: Prompt challenge - The trend of 3 📰
Creative prompts to help you Hype Yourself
Hiya 🌊! I’m Lucy from Hype Yourself. I chat about self-promotion and creative living to earn income from your expertise or passion. If you are new to this page, pop your email below to ensure you receive my posts. Prompts are sent out every fortnight(ish) to give you actionable and accountable steps. Come and sit with us.
WELCOME TO THIS WEEKS PROMPT
The trend of 3:
Two is a coincidence, three is a trend. If you want to show that your product is part of a growing trend don't be afraid of mentioning competitors to secure media exposure.
If you struggle with self-promotion, then pitching your creative product, your book, thought leadership or expertise alongside other people or things can be a way to mitigate this.
Instead of just talking about what you make. Can you include others in a similar space or competitors when pitching to journalists to show a growing trend?
Trend or feature pitching isn’t just for when you have launched, which is perfect for some of us who may want to reintroduce our work into the world.
A few ways we can look to do this:
Listicles: otherwise known as Top 10s or lists
Example: Hype Yourself was featured in “The best books to help kickstart your career in 2020”
Barometers: A favourite often in weekend magazine supplements. Often showing what is ‘hot’.
Example: Mention one of my former agency clients, The Marshmallowist, in Sunday Times Style Barometer for their CBD marshmallows
Features: If you think about a newspaper or magazine, these are the longer reads after the news pages. It might look like a piece with a few different case studies online.
Example: I talked about why I love WFH in an Evening Standard article
TV/Radio debate: If you pitch yourself as a guest but can offer examples of people with opposing perspectives, you can debate with them.
In this week's bonus for paid subscribers, we will also cover the following:
- Questions to help you identify what you could talk about in a feature
- How to find who to pitch to
- Successful pitch examples
- Opportunity for my feedback in the comments section