📣 #001: PILOT Prompt challenge - Regional Media 🗺

Creative prompts to help you Hype Yourself

52 PR Tips GIF made in Adobe Express

Hello loves 🌊,

After writing a monthly newsletter for the last four years I am looking to take our relationship to the next level.

You are going to hear from me a bit more regularly as I share lessons on self-promotion and creative living, to help you make an income from your expertise and passion.

This will be a blend of prompts, articles and occasional interviews for my paid-for subscribers more on what you will and won’t receive further down.

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🧠 I’ve received over 1,000 responses from creative businesses about what stops them from hyping themselves.

The same things always come up:

1. Time

2. Not knowing what to say

3. Confidence

4. Imposter syndrome

And one of my creative superpowers is helping people like you with:

1. Time - Ideas for quick wins

2. Not knowing what to say - Tweaks & suggestions to make a killer pitch

3. Confidence - Handholding you through the process

4. Imposter syndrome - Reminding why we need to hear them.

HACK: It can be really helpful to know the language your audience uses when it comes to their challenges.
Then you can ensure your solution - your need to help the world is presented in the language your audience uses.

I have used the same wordcloud test on Mentimeter for years to build my data. You can try it for free.

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Enter the prompt challenge…

What will the prompt challenge look like?

Roughly each fortnight, you will be sent the following:

FREE SUBSCRIBERS

• A short email based on my 52 PR Tips prompt cards to get the juices going

PAID SUBSCRIBERS*

• Access to comments to ask questions and feedback from me

• Follow-up thread to check in with how you are getting along and troubleshooting

• Reminder to book into the monthly Q&A live chat with me

• Helpful links, guest interviews and templates

🤓 Check this article from Harvard Business Review on why practical learning can help you learn more than you realise and without further ado, let’s do some actionable learning together…

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WELCOME TO YOUR FIRST PROMPT

Regional Publications: 

What is your local radio station or magazine? They are always looking for light-hearted and quirky local success stories. Study them to see where you can fit. 

I want you to think of this beyond publications. Perhaps you can marinade on one of the following local outlets as a way to promote your work:

• physical shops - stockist, events, collabs, limited edition,

• co-working spaces - lunchtime learning, sampling, events programme

• event hubs - key calendar dates, collabs, gifting

• local festivals - hosting a stall, old-school leafleting, demo

• local people - another local author, artist, or small business owner that you can co-create with

Product businesses - can you sample or showcase your product in a relevant spot locally?

Authors, do you always have a copy of your book on you? I often leave mine in relevant hubs ( How I did this in reel life here).

Service business owners - put yourself where you don’t belong. When Hadrien and I started the branding side of the business, we took out a stand at our favourite magazine live event Courier in the shopper area and offered FREE branding tips and PR advice. It was a great new business driver:

Hadrien and I with mock-ups of my book offering FREE advice at Courier Magazine shopping mall

In this week’s prompt for subscribers, we will also cover the following:

- Examples of different types of regional media coverage

- Alternate ways to promote yourself regionally

- How to find regional journalist contact details

- Ten tips from a former BBC Regional Radio producer